Whereas previously it was enough for brands to show “behind the scenes” and upload a photo of their product, in 2021, they will have to sweat over the image on the network: expertise, reputation, the balance of personal and work. It is now extremely difficult to create a “correct” portrait of an individual specialist or an entire company.
A personal brand is our main asset. The more life posts, stories, incessant series with emotional swings, the higher the engagement and interest in the blog. Moreover, the leaders of existing businesses, who finally saw a lot from their personal presence in social networks, are gaining great popularity. This trend will only intensify.
To sell a product, you need not only to show its USP but also “soulfulness”: something is done by hand, some detail was made from recycled materials, somewhere a percentage of the proceeds will go to charity.
In 2021, it will be more important for people to see that global processes and other living people are behind the purchased goods.
The right social media content strategy gives you a big edge over the competition. After all, publications on social networks are your expert content, and therefore your image. It is known that publications with professional comments and expert opinions significantly increase the trust of potential customers in the company. And trust in a company is a decisive factor when purchasing goods or services.
However, it is very often difficult to maintain your image on social media on your own. There is a risk of forgetting to publish on time. And there is also a banal lack of time. These problems can be solved by using services for scheduling publications in social networks. One of these is Postoplan (https://postoplan.in/), a smart, automated system that allows you to create a content plan and publish it on social networks automatically. Such tools greatly simplify the construction of a content plan and save time on publications in social networks.
A person buys from a person — this has become an axiom of promotion. The character, history, views of the blogger are interesting to the reader, and expert posts “without a face” and photos from stocks are boring and cause rejection. We follow other people’s lives with curiosity by becoming attached to them.
2020 has proven once again that social media can influence the world. People now believe in the power of social media like never before. They are ready to provide support to those who are in difficult life situations. One in the field is not a warrior, but there are many of us on social networks, and together we are strong.
Users will be especially loyal to brands that are socially focused on solving common human problems.
We leave behind formal unsubscriptions and egocentrism. In 2021, we will face a solution to serious global problems, sensitivity to consumers, and one-on-one communication with each client. Are you ready for this?