The marketing landscape of today is ever-changing, forcing marketers to stay at the top of their game. As competition becomes fiercer and the scope of error next to none, marketers need to have a competitive edge in terms of strategy and technologies. To truly get ahead, we’ve listed the top 10 digital marketing tips that every marketer needs to know.
- 1 1. Create A Powerful, Relevant Digital Marketing Strategy
- 2 2. Nurture Leads Until They Convert
- 3 3. Track the Right KPIs and Measure Results
- 4 4. Make Decisions Backed By Data
- 5 5. Capitalize on Quick Wins
- 6 6. Align Your Message to Your Ideal Buyer
- 7 7. Focus on Mobile
- 8 8. Use Marketing Automation Platform
- 9 9. Work With Influencers
- 10 10. Don’t Overlook the Fundamentals of Website Designing
- 11 Conclusion
1. Create A Powerful, Relevant Digital Marketing Strategy
When it comes to digital marketing, having a strategy is everything. The right digital marketing strategy is the foundation for all your future efforts, implying that all your marketing tactics should be aligned with this strategy. Even though this is a seemingly obvious step, it is often overlooked by the most seasoned marketers.
Most professionals usually end up creating a mix of individual tactics rather than a holistic strategy. Therefore, it is important to create a plan that includes various marketing actions working towards a common business goal. Your strategy needs to be a living document that should be updated continuously based on new information and inputs.
2. Nurture Leads Until They Convert
If you think marketing’s job is just to get leads, then think again. Once the lead enters the marketing funnel, your digital marketing strategy should include a plan to nurture it until it converts into business. Therefore, it is critical to understand the buyer’s journey and the ideal way to approach leads at each stage of the funnel.
3. Track the Right KPIs and Measure Results
You cannot improve what you can’t measure is an adage that you should follow while creating a robust strategy. The first step towards this goal is to know the key performance indicators (KPIs) you need to track. If you are tracking KPIs that do not align with your overall business goals, then you are unlikely to reach your target.
In other words, if your marketing actions do not generate results, there is something wrong with them. That is why setting up KPIs and measuring them regularly is important. Tracking the performance of your campaigns is vital to push your limits and move the needle, like never before.
While there can be a broad KPI for the entire strategy, each marketing tactic will have their own KPIs. For instance, an email’s performance can be tracked by click-through and open rates, while the performance of a digital ad can be tracked by cost-per-lead and other indicators.
4. Make Decisions Backed By Data
Your campaign’s performance goes beyond the strategy you build and implement. To assess the impact of your strategy on the overall marketing goal, you need to be a data-driven marketer who doesn’t shy away from testing and learning.
Too many marketers go with the flow because they feel they “know” what works. This type of spray and pray approach needs to be shelved, and a successful marketer should make decisions based on A/B tests and other data rather than following his/her gut feeling.
5. Capitalize on Quick Wins
To get the biggest marketing bang for your buck, it is good to scout for low hanging fruits. Discover quick wins in your company and how your strategy can align with them to deliver a positive impact instantly. One great way to identify these quick wins is by listing activities that require the least effort but have maximum impact. That is a good starting point when executing your digital strategy.
6. Align Your Message to Your Ideal Buyer
Selling your brand to buyers is more than just great content. Content delivery is equally important, and this is why many brands are turning towards video marketing. While some brands use an online video editor to create a carefully crafted message that resonates with their audience, others prefer using graphics to send the idea across.
But with videos becoming the popular content form on social media, it is only logical to use video makers such as VideoCreek to gain the trust and support of your potential customers.
7. Focus on Mobile
With more than 5 billion unique mobile phone users in the world, your strategy must include a mobile-friendly layout and content. As people are constantly browsing the internet to consume various types of content on their mobile phones, reaching them on-the-go through their handheld devices can be crucial for lead generation.
It is important to treat mobile marketing just as important as marketing on laptops and desktops. So, understand the core concepts of mobile marketing and leave no stones unturned to build a powerful strategy.
8. Use Marketing Automation Platform
Automation is a key component of your digital marketing strategy. Therefore, the use of automation software to deliver a highly customized and personalized experience cannot be stressed enough. An automation platform can help you send the right message to the right people at the right time along the buyer’s journey.
While choosing an automation platform, make sure it integrates with your existing solution for a seamless flow of data.
9. Work With Influencers
If you’d like some well-known personalities to swear by your product/services, then make influencer marketing an extension of your digital marketing strategy. Influencers in your industry can get your message to the right audience in a relevant and organic manner. That is why successful marketing professionals are using influencer outreach programs to enhance the overall performance of online marketing.
10. Don’t Overlook the Fundamentals of Website Designing
A website is the online face of a company and, having one can leave an ever-lasting impression for all the wrong reasons. Therefore, it is important to have a great website from a user interface and user experience point-of-view. People come to your website to look for information. If they find what they are looking for, they eventually fill a form to know more about your company’s products or services.
That is why create an optimized website that is easily navigable by both users and Google crawlers. Make it interactive by adding videos and infographics to make it easy for visitors to consume content. You should also have relevant call-to-actions placed at the right place to drive conversions.
Use these tips to get ahead of your competition by creating and implementing a robust digital marketing strategy and tactics. Click to read more. Over to you now. Good luck!