Exploring new and creative ways to generate more sales is a tough task. For many decades, cold calling was the only majorly followed sales method. But since the last decade, more effective practices have emerged in the digital world.
Limiting yourself to the single sales method, i.e. cold calling, is a massive drawback for your business. In today’s digital world, cold calls are proving ineffective 90% of the time, according to the Harvard Business Review. Now, the buyer’s journey begins even before your sales call for awareness.
One of the best ways to get customers without human interaction is via sales videos. Video marketing is one of the most successful marketing strategies to bring in new traffic from sources. But it still remains an untapped resource by most businesses. Videos for sales have to be customized to make customers feel that each one was made specifically for them.
In this article, we’re going to take a look at why video marketing is so good for closing more deals and over-achieving your sales target in detail. We’ll understand some simple methods that you can use in your business strategy to increase sales.
1. Introductory Videos
Introductory demo videos are great to showcase the features of your product or services. These videos are perfect for your website or newsletter to get your viewers some quick information about your business. These videos can range anywhere between 30 seconds – 5 minutes.
According to a survey, 96% of people say they watch quick, short demo videos to learn about the product or service. Use videos to increase your reach on social media platforms. You need to optimize your video to achieve your target reach.
Use the following methods to optimize your video:
• Keywords for title and description
• Tagging a relevant segment of the population
• Engaging thumbnail
All these work like magic when it comes to increasing viewer engagement and ultimate sales targets.
2. Provide Value To Customers
Use videos to present what you’re selling and how it will provide value to the customer. Consider your customer knows nothing about your product or how it works. That would mean that they haven’t realized the need for your product.
A personalized video messaging tool will help your business to humanize your sales process. This can accelerate your marketing processes through video selling. Remember, 34% of people watch videos primarily on mobile phones, so make sure that you optimize your video for all devices.
How to create demand?
1. Create a video that shows the user that the easiest way for them to solve their challenges is through your product.
2. Create this need in your viewer’s mind by feeding them the necessary information.
Be crystal clear about why and how your product can help them solve their challenges. Use how-to videos to explain your product and create FOMO if they don’t use your tool.
3. Make It Memorable
Competition in video marketing is increasing in the market. To gain a competitive edge over your competitors, you must focus on delivering quality. Today’s generation is drawn to personalized stories.
Stories are an effective way to convey customer experience. It’s important to ensure that you’re branding your business in the most subtle way possible. Correct background music allows you to set the right mood and trigger the emotions you want from your audience.
Videos are a great way to increase engagement. This can increase the time visitors spend on your page. This naturally evokes a sense of trust in customers towards your product.
4. Customer Review Video
Customer reviews are very important when it comes to digital services or products. Social proof is crucial when it comes to building trust for an online business. Customers want to cross-check their decision before making the purchase.
Online written reviews and testimonials are great, but a video can create authenticity for the customer. If you highlight that your business can and has helped other people solve problems, customer trust will be gained in no time. These review videos will seal the deal for you.
Also, Customer testimonial videos are one of the best ways for promotion, launches, and branding. If you already have customer testimonial videos in your marketing strategy but failed to put them to the fullest capacity, you’re leaving food on the table.
Use testimonials in the following ways to seek growth:
• Social Media
• Landing pages
• case studies
5. Customize Videos For Customers
Everyone likes to feel special from loved ones. That’s why adding details into a personalized video helps create that special bond between you and your audience. This is one of the attention centric ways to engage and delight your audience.
Video selling is great for increasing new customer sales, but they are equally important for reselling to existing customers. Customize your videos for the existing customers, considering what else you can add to make the buying experience easy.
Advantages of personalized videos include:
• Higher email open rates
• Higher click-through rates
• More engagement and relation buildup
Video content is great for building recurring needs for your product. This will automatically increase sales from your satisfied customers.
If you’ve tried nearly everything to no avail, you’re left with bare minimum new options. One of those options could be video marketing. Every year the number of people watching video content online increases.
This gives your marketing professionals a tremendous opportunity to capture this traffic trend. If you want to keep your business in competition, you have to get in on the video marketing trend.
It doesn’t matter what industry you’re in, or what you’re selling, you can create a video customized to your target audience. This video will give a virtual feel of your product to customers, which helps them make the purchase decision faster.
And while many companies have the preconceived assumption that videos are expensive, that cannot be further from the truth. There are plenty of tools in the market that can fit just right in your budget. Hippo Video is one of the great tools to get significant results for your video marketing.